Bob is currently the Chief Growth Officer at PayrHealth, he has over 20 years of leading and developing sales and marketing teams ranging from influencer marketing to market development. With direct experience on both the brand and agency side. He has created, coordinated, and executed campaigns focused on direct development of networks and terrirtories. Additionally, Bob developed algorithms that defined influence online helping inform and craft marketing content. Bob’s core skills include sales and marketing strategies, persona / key influencer leader (KOLs) development.
Prior to joining PayrHealth, Bob was the Founder & CEO of Town Square Health, a management consulting company focused on helping payors and providers manage digital transformation efforts. He worked with brands to help craft their brand messaging and establish influencer marketing programs. Bob is helping the transformation of healthcare through driving specific marketing strategies.
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